A woman and her husband were shopping at a big box store.
As they wandered the aisles, she repeatedly found items that called to her. She lifted each one for her husband to look at, certain he would be just as interested, before returning many of them to the display when she saw the price.
Occasionally, he glanced at the items, gave a disinterested reply, and returned to inspecting his fingernails, checking his phone, or idly riffling through the store’s displays.
The two had very different experiences in the store. The wife was searching for things to interest her, and her shopping basket indicated the things she thought gave her a good value.
The husband didn’t want to be there. None of the items his wife held up, no matter how good its value, caught his attention.
That is, until they reached the fishing section. The husband’s eyes lit up, and he wanted to inspect every item. The price? Unimportant. It was fishing gear.
Advertisers know how to package products to make them appealing to their customers. A flashy label, a product review, maybe the words new or improved.
What makes God interested in us?
What causes the Lord of Creation to pick us up and exclaim that we are the one he wants to take home, that we’re worth the price?
What’s new and improved about us?
1 Corinthians 6:18-20 gives us a plan for raising our value.
“Flee from sexual immorality. Every other sin a person commits is outside the body, but the sexually immoral person sins against his own body. Or do you not know that your body is a temple of the Holy Spirit within you, whom you have from God? You are not your own, for you were bought with a price. So glorify God in your body.”
Here’s your value-raising packaging:
- Up your morality game. Keep your relationships clean.
- Respect yourself as God’s temple. He lives in you.
- Brand yourself with Christ-like actions. People will notice.
When people look at you, they should see Jesus. That’s the appeal that will draw them to the cross.
Raise your value to God. Live the way he wants you to live.
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