Winging it is not a good style for a news reporter.
If a reporter goes off script, they can seem disorganized, unsubstantiated, and out of touch.
Perhaps their facts are all there, but no one will listen. They must follow a plan to make their news shine.
As Christians, our witness is the same. We can’t evangelize the world with unregulated bursts of enthusiasm, no matter how well intentioned.
Here are 7 Steps to Giving a Good Jesus Report.
Step No. 1: Write a Headline.
Your opening should be attention grabbing but true.
Matthew 4:19 says Jesus “will show you how to fish for people!”
Step No. 2: Write a Byline.
Identify who you are and your qualifications.
2 Corinthians 5:20 says “we are ambassadors for Christ.”
Step No. 3: Use a Hard News Lead.
Trim your opening statement to two sentences, never more. Names and details can come later.
Mark 16-15-16 says that “he that believeth and is baptized shall be saved.”
Step No. 4: Tell the Whole Story.
Here’s where you flesh out your lead. Give information, not your opinion.
Mark 16:20 says they “went everywhere and preached, and the Lord worked through them, confirming what they said by many miraculous signs.”
Step No. 5: Add Quotes.
Support your story with the words of real people. Include first and last names.
John 3:3 says that “Jesus answered and said … except a man be born again, he cannot see the kingdom of God.”
Step No. 6: Attribute the Experts.
Tell where you got your information. Be specific.
Acts 1:8 says you “will receive power when the Holy Spirit comes upon you.”
Step No. 7: Keep Your Report Terse and On-track.
Stick to the facts. No flowery language. Use strong verbs.
Luke 12:12 says “the Holy Spirit shall teach you what to say.”
Follow these steps, and you’ll come across as the expert you are. Get out there. Be bold. Stick to the facts, and you will lead people to Christ.
The truth of God is powerful, and we need to share it regularly.
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